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                   4 
                  MEDIA 
                    EXPERIMENT 
                  SPACE-MEDIA 
                  INTERACTIVE 
                    SPACE PUBLISHED IN “LE MONDE” NEWSPAPER AND LIVE 
                    PERFORMANCE ON FRENCH NATIONAL TELEVISION, CHANNEL 2 
                    JANUARY 1972 
                  The 
                    passive environments maintained by unilateral media are turned 
                    into interactive spaces through the introduction of “parasitical” 
                    elements by the artist. The experiment began with a work called 
                    “150cm2 of Newspaper”—a small blank square 
                    appearing in “Le Monde” that readers were invited 
                    to fill with their own artwork and send to the artist for 
                    inclusion in a subsequent public exhibition. This was followed 
                    10 days later by the artist’s appearance on the midday 
                    news on national television to ask viewers to observe a moment 
                    of silence designed to help them make sense of their lives. 
                    Both experiments were later repeated in newspapers and on 
                    radio in television in locations ranging from Belgium to Brazil. 
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